Table Of Contents
How does Search Engine Optimization work?
On page SEO
Off page SEO
SEO (Search Engine Optimization) is a process, which focuses on making websites visible in search space. What do I mean by that? Every search engine (Google, Yahoo, Bing and others) has a web page crawler or spider, which goes through all data available on web pages. These crawlers are algorithms, that help search engines rank websites based on keywords that appear in the contents of these pages along with many other factors.
After a website gets ranked by these crawlers, it will be available among search results. When we search for specific keywords, these pages are optimized for, they will appear in search results.
SEO is actually a fantastic resource for getting traffic to our website. There’s a tremendous amount of searches each day, so it’s just a matter of putting in effort and time to make your website visible to people who are already searching for what you’re offering.
Google is the biggest dog among all search engines. Taking about 80% of all searches made on the world wide web. Yahoo and Bing take around 9% each, and whatever remains is searched in other search engines.
Whenever we’re trying to create a blog post, first thing we need to consider is SEO. We shouldn’t consider only what we want, but what other people are searching for as well. When we’re creating any online business, we need to put our potential customers on the top of our priority list.
It’s a creative process of including our keywords into our content naturally. Who would want to read a blog post stuffed with bunch of keywords to the point it’s barely understandable, right?
How does Search Engine Optimization or SEO work?
Let’s say we want to know more about smoothies, so we search for “smoothies” in Google’s search bar. What we’re presented with, are results that are relevant to smoothies in one way or another. Among our search results we may have blog posts about health benefits, recipes and other topics. Because we searched for such a broad term, we got results that are relevant, but topics among them may be totally different from one another.
So we go back to the search bar and type in something more specific. For example “smoothie recipes”, and what we will get is a variety of different recipes. And we can get even more specific.
So basically, we can see SEO in play here, or rather a small part of it. All those search terms we tried, yielded results that are relevant to them. Those terms are called keywords. We can optimize our content to be relevant to keywords that dive a little deeper into a more specific topic. Longer keyword phrases will also have less competition and therefore, it will be easier to rank our page to the first page of search results.
Keywords are not the only factor that comes into play, when we’re optimizing for search engines. There’re many other things we can tweak to favor Google’s crawler and not sacrifice user experience of the blog post with it. We separate these factors in two large groups, which are on-page SEO and off-page SEO.
Most important part of search engine optimization happens on your website. As we mentioned before, there are many different factors that come into play when we’re optimizing our website for search engine.
What is domain authority? This is a metric that measures how trust-worthy is your website. It’s based on how many backlinks your website has and how old it is. Basically, the more websites are talking about yours the better.
Although more is better, some sites that link back to yours won’t have as much effect in ranking your site, than others. It all depends how much authority do those sites have. The higher their authority is, more effect will their links have.
Another thing that affects SEO is domain name. If your URL contains a keyword closely connected to the niche you’re writing about, your site has a potential to rank higher.
Latest reports on this topic also tells us that shorter domains will outperform longer ones.
Finding the right keywords in SEO is one of the most essential thing that affects website ranking. You have to do your keyword research before you start creating content.
If you feel lost and don’t know where to start, you can start by checking out Google’s Keyword Planner. Also officially known as AdWords Keyword Planner, is a free to use but powerful marketing tool. It can bring up related keywords to those you put into it’s search bar. All those suggestions it will bring up, are actually search queries that people put into Google’s search box.
So you can only put “SEO” in it’s search box and this tool will come up with keywords such as “seo tutorial”, “search engine experts”, “website ranking” and much more. Each suggested keyword will also come with information about average monthly searches, how much competition it has and a range of top of page bid, which is meant for paid ads (PPC – Pay Per Click).
You can also see that whatever suggestions it comes up with might or might not have your initial keyword included in itself.
Another great practice, when writing articles, is to use LSI keywords. They are synonyms of keywords you are trying to target. It will bring more variety to your article, which will make it more readable.
Google’s crawler algorithm has become smart enough it can recognize what you’re talking about in your blog post. It can recognize different variations of keywords and still rank you for those you intended to rank for in the first place.
Another key factor about content is the length of it. Whatever you are going to write about. Make sure you go in enough detail so you end up with an article that’s at least 1000 to 2000 words long. Search engines favor articles with more information.
Also with making the article nice and long, people will need more time to read all of it. This time your visitors spend on your site, also known as dwell time, will improve your SEO score.
Knowing all technical stuff of how to do SEO won’t suffice if you don’t create a loyal audience that will gladly read and look forward to the type of content you produce.
You will find that social media is a fantastic source of connecting with other people. Nowadays people are active on social media 24/7 so it would be a shame to pass on such a source of potential visitors.
You can join groups and follow pages on Facebook where other users are already interested into the niche you are writing about. There’s also a ton of groups on Google+. You can build a fine following on Tumblr, Twitter and if you’re an active service provider, you could find great business deals on LinkedIn.
Social media is really great for building backlinks and connecting with other bloggers that create content in the same niche space as you.
You can build a huge number of backlinks using social media by posting and linking to your blog. But social media sites aren’t the only ones where you can create your backlinks at. You can also turn to various forums and other communities on the internet, which are already active in the same field as yourself.
We already mentioned before that you can also turn to other blogs and websites for collaboration. Those are probably one of the best sources for backlinking. They already have some sort of authority and following, to which your content could be exposed.
Sharing is caring, so make sure you open doors for other blogs that aren’t as large as yours. Establishing trusting relationships with others within your niche space is priceless. Kindness will always be paid back in one way or another.
I hope this blog post proved itself useful to you and shed some light on SEO and how to work with it.
I can’t claim I know absolutely everything about it, but the information packed in here might just give the edge you needed to make your business a little more visible to the public that’s looking for it.
If you enjoyed this read, I’d be delighted if you shared it among your audience and spread the word.
Do you feel this article is lacking of something really important? Write a comment down below and let me know.