Landing pages are essential for every CPA marketing campaign.
Setting up a landing page might seem intimidating at first, but as you will see later, this process can be simplified.
There are a number of ways you can set up your landing page. You will need to take few things into consideration while deciding which method is most suitable for you.
Creating landing pages depends on…
Budget is an obvious one. How much you’re willing to invest is something that’s common across many aspects of your marketing campaign.
You will need to balance time and money investments, in order to achieve whatever you have in mind.
By investing time in your landing pages, you will also need sufficient experience or skill to do so effectively.
Now, I’m not saying you shouldn’t invest time if you’re a beginner in coding and design. You will gain experience and skill only by practicing it.
It might not sound profitable at the beginning, but it certainly pays off later, when you’re able to code proficiently on your own.
Therefore, time invested isn’t in any case wasted. You will only increase the value you create, in a certain period of time, by practicing.
And when you’re proficient in coding, you will be able to express your taste and preferences better.
Personalize your landing pages
Leaving a unique imprint on your designs will make your landing pages more personalized.
This way you will be able to connect with your prospects better and get a higher number of conversions.
In case you don’t have the skill or time to learn this skill to code your own pages, you can also hire a professional.
There are numerous sites that allow freelance web designers and coders to offer their services online.
One of such websites is Fiverr. You will find all kinds of freelancers there, specializing in many different areas.
But knowing, at least the basics, how the code behind your landing page works, can reduce the cost of optimizing it for your own needs substantially.
Get a domain name and hosting service
Choosing a domain name and a hosting service is the first step, when setting up a landing page.
Domain name is the url address, on which your landing page will appear on the internet.
Hosting service provides physical space on a servers hard drive, which will contain all of your landing page data, such as images, html code and everything else that makes your page whole.
What is the difference between a landing page and a website?
Landing page is a single page, which has a unique url address, leading only to this certain web page.
Website is a cluster or webpages. Each website has a main domain name on which other webpages extend like file names in a folder.
When you’ll be dealing with files on a hosting server, you will be presented with a file manager similar to file explorer on your computer.
Your domain name will be your root folder for all the files your website will contain. From various images used on your landing pages to html and css code of your landing pages as well.
Creating a website will allow you to create many landing pages for various different offers, blog posts and other pages with information about your website.
So basically, you won’t have to extend your budget every time you’ll want to add a landing page.
Use of WordPress (WP)
Creating a website might seem a little over the top as described above, but fret not, there are tools to make everything easier.
WordPress is one of those tools. It is super easy to set up and it provides you with a dashboard, so you don’t need to deal with code at all.
Hosting services give you the option to install WordPress with a click of a button.
You can then download free templates or buy fancier ones online. Installing it is also very simple, since WP will guide you through the entire process.
After you’ve set up a theme of your choice, all you need to do is personalize it a little, by adding your own logo and details that will suit your taste better and start creating and posting content/pages.
Use plugins for making landing pages
WP has a built in option to add various plugins that will extend the functionality of your website.
For efficiently creating landing pages, you can download plugins that will allow you to drag and drop elements on an empty page.
These plugins also come with pre-built landing page templates, which can be later customized.
Creating landing pages is easier than it was ever before. With everlasting development of online tools that optimize our workflow, we can save time with this process.
Hopefully, this post has proved itself helpful to you and answer any of your questions about landing pages.
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