Creating landing pages is an art, which quality of reflects in the number of conversions.
Each landing page is unique to the product or service, which is the main focus of being sold or clicked through.
Funnels, on the other hand, are a series of steps each prospect takes to convert.
For example, a funnel can be as simple as an ad leading to landing page which points to some offer.
Structuring funnels is also an art in itself. You have many options to choose from to play with when you’re building your sales funnel. And if you’re looking for the universal magic formula I must dissapoint you, there isn’t one.
You can either create the same funnel for all niches and see it perform equally badly or optimize and shape your funnel that will work best for your specific niche.
Advantages of landing pages
In case you’re using paid traffic service like Facebook Ads, landing pages are necessary. These systems won’t allow you to create ads that link directly to affiliate link.
We use landing pages as steps in our funnel where we get the chance to persuade our visitors to reach the right mindset to convert.
Present a big opportunity to you visitors with landing pages. Affiliate links usually lead to pages that list the features of the product itself. So rather than just talking about the product you’re trying to sell, you could talk more about the transformation your prospect could get from it.
Transformation? What do you mean?
In essence, how their problem could be solved by using that product you’re trying to sell.
You will also benefit from using landing pages by tracking data about your visitors. This way you’ll be able to pin point your ideal buyers persona and target more suitable audiences.
Sales funnels are basically a series of pages that lead prospects to conversion.
A funnel usually contains a sales page, upsell, checkout and confirmation page.
What are all these pages?
We describe a product or service or whatever the offer on a Sales page.
In affiliate marketing, sales pages are where all affiliate links point to.
Upsell page is basically a page on which we offer a better product than originally offered.
For example, a customer is interested in buying iPhone 7, but they’ve been offered to take a look at the newest version of iPhone as an upsell.
There is a chance that they will decide for a better phone than originally intended and pay a little more.
Checkout page as its name suggests, is a page where your customers can see all products they’re about to buy.
While checking out, these pages give us opportunity for cross sell.
Now, what is cross sellilng?
Cross selling is when your prospects are being offered products that would compliment products they already have in cart.
And finally, confirmation pages. This kind of landing page is meant to confirm the order your customer made and confirm that their payment went through.
To make it look less “corporation” like, you can thank your customers for their purchase. Create a thank you page where you’d also confirm all necessary things.
Types of landing pages
We mentioned before that a landing page could be meant for promoting products or services. But this is not the only purpose they could have.
Click through page
Click through landing page serves a purpose we mentioned in an example before. And that purpose is to encourage visitors to click through to the next page, which is in most cases offer page.
We use these kind of pages for driving paid traffic to them. They usually contain benefits, features and a call to action.
Click-Through landing pages give us a chance to persuade our visitors to click that big button.
Changing people’s minds is extremely difficult. So rather than just saying that some product is the best out there, we usually list benefits our targeted audience could relate to.
Advertorials are blog posts, which look like any other posts, but it’s actually an ad.
It only looks like a normal post, because the content is usually a detailed description of the product being sold.
A good example of an advertorial is a review of a product.
Advertorial posts will usually redirect visitors to a landing page of the product you’re selling.
Viral landing pages
These landing pages still have the purpose of leading visitors to click through or engage with it.
But that is not the only purpose they have. These pages are also made to be shared.
Attractive visuals and engaging content they contain encourage visitors to share that content with others.
Nothing comes free on the internet these days, so if you’re prepared to offer just a little more, your visitors will be more inclined to aknowledge your efforts.
Lead capture – squeeze pages
Squeeze pages are landing pages, which are designed to take a name and an email or phone number.
We use such landing pages when we’re offering a lead magnet.
What is a lead magnet?
Lead magnet is something you offer for free in exchange for email.
Well, it’s not completely free if there is an exchange, but people who opt in still have the option to opt out, if they don’t want to receive any emails from you in the future.
If you’re consistant with the quality of your content and stick to a certain posting schedule, you’re bound to have more opt ins than opt outs.
We deviated a little bit there, but hopefully you got a clear picture, what a squeeze page is.
Microsites are simple websites, which are as any other website located on their own domains.
They usually contain one or more landing pages. Purpose of the entire site is to convert its visitors.
These sites are rich in content about a certain product or service. They also allow marketers to reach broader audiences.
Another advantage of microsites is longer dwell time of visitors. Time each individual stays on your website will tell you how interested they are in this product or service.
This is valuable data, if you’re using paid ads to drive traffic to your site. You will be able to target audiences, who will show more interest in the product and reach higher conversion rate as well.
To know for sure, which type of landing page and how to structure your funnel, you’ll need to try out different things and see what works and what doesn’t.
Each niche is different and to reach high conversion, you’ll need to optimize every marketing campaign you’re working with.
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