Keywords Guide – What Makes Them So Important?

Table of contents

  • What are keywords?

  • Why are keywords important?

  • Keyword research and how to use them

    • What kind of keywords should I use?
    • Don’t stuff keywords where they don’t belong
    • Listen to your customers, viewers, readers
    • Brainstorm possible keywords & analyze them using online tools
    • Analyze which phrases work best for your competitors
  • Conclusion

Keywords and keyword research is vital, if you want to create a website that will rank high on search engines and grab as much attention as possible. The truth is, almost nobody will search through second or third page of Google’s search results. If your website is not optimized for search engines, it will never reach the first page of search results.

What are keywords?

Keywords are words or phrases we put into Google or any other search engine, to find results that are relevant to whatever we are searching for.

When we try to find an answer to something we don’t know, we often turn to Google or any other search engine (Yahoo, Bing, etc.). For most cases we can find our answer on the first page of search results. That’s probably because we weren’t the first or the only ones that needed that information.

Bloggers and content creators will deliberately research which information is searched for. If there is a significant demand for it, they will create content that we are looking for.

Basically, keywords are a sort of connection between content on the web and people who are trying to find that content.

Why are keywords important?

They are a bridge between our business and people, who could benefit from our content. We create content that helps people solve a problem they are facing. When we create a blog post full of valuable information, we need to optimize it for queries people are actually typing in search boxes. Every search engine’s ranking system can recognize which posts are more appropriate to rank higher among other search results. Keywords are one of the key factors that influence that ranking system.

A well optimized content will show up on the first page of search results. Let’s face it, how many of us actually go and look for results on the second or third page of search results? I don’t, I can tell you that much.

Keyword research and how to use them

What kind of keywords should I use?

A good practice in search engine optimization (SEO) is optimizing for different types of keywords. We could optimize for short phrases or single words, which are called head keywords like “carpentry”, for example. The other type of keywords are long-tail keywords, which are longer phrases like “How to make a birdhouse”.

seo keywords

It’s healthy to keep a mix of both kinds of keywords. Head keywords will cover a wider range of topics, while long-tail keywords will cover a more specific fields in those topics.

Main difference between these types of keywords is in competition. Head keywords will have more competition since they cover a broader range of a particular subject. If we tried to optimize just for these kind of queries, we would have a hard time getting to the first page of search results. This is why long-tail keywords have more impact on blogs traffic growth, because they have lower competition and they can target a more specific audience. This way people can find exactly what they’re looking for and bloggers can get more visitors to their site.

Don’t stuff keywords where they don’t belong

Now, what do I mean by this?

You shouldn’t put too many keywords into an article, because it can start sounding unnatural and annoying. You can’t fool Google’s ranking algorithm.

Even if you somehow found a clever trick to make your website rank higher, Google will eventually update their systems. That trick wouldn’t work anymore as a result. But even worse that that, it can actually penalize your website. From which you could lose your current ranking and all the hard work you’ve put in your page would be in vain.

The best thing you can do is to just sound natural. Write your articles the way you speak. Google’s algorithms are already smart enough to rank your blog post for different variations of your keywords. Your posts will be easier to read and your audience will be able to connect to you. They will be able to tell there’s a real person behind it.

Listen to your customers, viewers, readers

When you first start blogging you choose whatever topic interests you and write, make videos about it etc. And when there’s enough content on your website, people will eventually stumble upon it by searching with Google or any other search engine.

At the beginning you might not have access to a great traffic source, people who will find you will more likely be there because they are actually looking for that content you’ve posted. As your website starts getting more and more traffic, you need to pay attention what’s going on in the comment sections. More precisely, watch out for critiques that could help you improve the content you’re making.

Critique is never bad in this kind of business, because we are always learning. These kind of people will help you shape and mold your content to attract even more people.

Now what do keywords have to do with all this?

They play a major role in reaching the people you want to present your solutions to. Find the right keywords for your targeted audience with many tools that internet has to offer. For example, Google’s Keyword Planner tool is perfect for everybody in this kind of business.

Brainstorm possible keywords & analyze them using online tools

There are many ways, how you can get potential keywords for your next blog post. We can draw inspiration from comments from people that are already interested in our content. But in case you’re a beginner and don’t have many visitors, brainstorming works very well too.

keyword brainstorm

Just think of every possible phrase that might be related to what you are about to write. and write all your keywords on a paper or into a notepad. When you’re done, take all those keywords to a keyword research tool and see how many people search for them. These tools can also tell us how much competition each phrase has. By typing short and simple keywords into the research tool, you will see that among results, there will also be long-tail keywords, so you don’t really need to brainstorm for those.

Google’s Keyword Planner tool can show how much competition is there and a range of monthly searches for each keyword.

Analyze which phrases work best for your competitors

There’s one thing for sure, there is no shortage of competition in every online business people want to succeed in. There are tools available online with which you can analyze keywords that your competitors used in their blog posts.

It’s a good practice to analyze top search results of whatever niche you want to write your next blog post about. And by getting keywords from these posts, you will also gain insight on what is actually popular. You can implement them into your own blog posts and gain better ranking on Google as a result.


Keyword research is one of the most vital parts of creating a successful blog post. And for any hardworking entrepreneur it can make a difference of making 0 dollars or making a ton of money.

If you liked this post, please share it with your friends and if you feel I’ve missed something, let me know in the comment section below.

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