To incentive or to non-incentive, that is the question.
One of the things that lie on the top of every CPA marketers priority list must be getting as much traffic as humanly possible. The more traffic you can send to your offer, the higher chance for conversion there will be.
Marketers create and use various different methods for driving traffic to their offers. We can classify these methods using two different types of marketing, incentive and non-incentive marketing.
When I first heard about incentive and non-incentive CPA marketing I wasn’t sure what does it even mean. In case you’re wondering about it, here’s a quick run through.
Incentive CPA marketing
Let’s start by talking about incentive marketing.
What is incentive marketing?
Incentive marketing is a type of marketing where we motivate our prospects to become a lead by rewarding them for it.
In other words, in exchange for completing an offer we will give them something of value.
What kind of value?
This reward can be in the form of money or something digital like a video or ebook.
Your earning depends on how much value your reward presents in your prospects eyes. The quality of your reward will reflect in your conversion rate.
Tastier your lure will be, more fish it will attract. It’s a wierd analogy, but it works. The bait in this context is our incentive.
What kind of methods are there?
We’ll mention 2 methods CPA marketers use.
Get Paid To (GPT) sites
People who sign up for these sites can earn money for completing surveys and other offers.
You need to keep an eye out for scams and fake sites that claim to be this type of websites. If it at all seems to good to be true and there’s little to none proof online that a website does what it claims, it’s probably a scam.
But if you’re interested in earning money this way, you can check out Toluna.
As the name suggests, this method involves locking content. You can use content lockers, which are widgets that block users from gaining access to content.
Content lockers show what offers are available in users country at that time and give them the option to complete those offers. Majority of these offers are in the form of a short survey ending with a email or phone number submit form.
Once a user successfully completes an offer, you will get a lead and the user will gain access to the content.
There are also different types of lockers, which give more options to the affiliate for employing different methods with them.
Types of different lockers are content lockers, URL or file lockers, video lockers and offer walls.
Non-incentive CPA marketing
We’ve taken apart incentive marketing. Now let’s take a look at the other side of that coin. Non-incentive marketing is a type of marketing where affiliates promote offers directly.
What do you mean directly?
There are networks that allow you to promote offers just like any other ad out there. Affiliates create quality content and make it available for free. The catch here is that they will include offers inside that content that will compliment the content itself.
For example, if you wanted to write a blog about smoothies, you could include ads for a blender or a service that delivers fruit to your doorstep.
One of the best networks out there, where you could find a very diverse collection of offers is MaxBounty.
The goal with promoting these types of offers it to create helpful and quality content for your audience. This way you will gain on organic traffic and loyal fanbase.
Which type of marketing is better?
Both have pros and cons and it all depends on what kind of business you’re trying to build.
Incentive marketing is suitable for people who want to start earning fast. Providing an incentive motivates people to take action now as that offer might not be available later.
Although you can start making money right away, there is a big disadvantage to this method. Once the incentive would be removed, most of that traffic would be gone as well.
On the other hand non-incentive methods take a while before money starts rolling in. Although it’s slow, the audience you build up tends to be more loyal and most importantly, you will get more returning visitors to your site.
If you’re trying to build a business online you’ll need to think long term. Gaining on loyal customers is probably the most effective way for growing your income.
But don’t let that discourage you from using any incentive methods at all. Try and find what works for you and incorporate both so you can get the best of both worlds.
I hope this post has proved itself helpful and shed a little bit of light on the matter.
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