What Affiliate Revenue Model Should I Use?

Affiliate revenue model
Photo by Startup Stock Photos from Pexels

Affiliate revenue model or pricing model is basically a sort of condition you need to meet to earn commision.

As an aspiring affiliate, you should know that there are different ways of monetizing your content. It all depends on what type of content you’re producing and what you’ll be able to market with it.

For example, if you’re making tutorials on how to make smoothies, you could publish an ebook of recipes and offer it as incentive.

You could also include an ad for a popular convenient blender for making smoothies.

You could also advertise a special event, a competition who makes the best smoothie using their own secret recipes.

Depending on what you’re trying to sell, you should take a look at different pricing models and decide which would fit best for your offer.

Top 5 affiliate revenue models

CPA affiliate revenue model

CPA affiliate revenue model

I’ve talked a lot about CPA marketing so far. But CPA revenue model or pricing model is just one of numerous models out there.

CPA stands for Cost Per Acquisition and examples of this affiliate revenue model are email submit forms a.k.a. surveys.

CPA networks such as CPAGrip and CPALead give you the option to lock your content with a survey. You can unlock/download/uncover the content only by solving a certain survey which asks for an email or phone number at the end for completion.

Advantage of this pricing model is that you can incentivize your own content. You can learn more about incentive marketing on another post.

CPM pricing model

crowd of people

CPM stands for Cost Per Mille or cost per thousand impressions. Mille is a latin word for “thousands”.

It is one of the most widely used pricing model in digital marketing.

How does it work?

When you’re advertising using CPM networks, you’ll need to pay a certain price for 1000 advertisement impressions. From advertisers point of view any affiliate marketing network appears a source of paid traffic.

If you’re affiliate though, you’ll be paid commision for every 1000 impressions you’ll generate with publishing content online that will lead to the offer from other advertisers.

Cost Per Click pricing model

click of the mouse

Cost per click or CPC is also one of the most widely used pricing models. You will cross paths with this pricing model when you’ll work with PPC platforms like Facebook Ads or Google Ads.

When you run an advertising campaign there, people will see your ads on the platform. But you will pay only when someone clicks on your ad.

Pay Per Call pricing model

Cost per call pricing model

Pay per call also known as cost per call pricing model is very similar to cost per click model described above.

The difference between these two is that ads persuade people to call the number displayed on the ad rather than click on an external webpage.

Pay per call networks have various criteria for which they pay out commision. Usually it’s not enough to count as a valid call if a person just calls and hangs up after a few seconds.

Once someone calls the number on the ad, they will speak to an agent on the other side and they will need to talk to that person for a certain amount of time for you to earn commision from it.

It also depends on the offer of course, some might require multiple calls from each person to approve commision.

Cost Per Install affiliate revenue model

Cost per install afiliate revenue model

Cost per install or CPI is a pricing model where advertiser pays a commision everytime someone installs software or app they’re advertising.

It’s mostly popular for mobile apps, since the market for them is constantly growing.


Models I’ve described above are some of the basic ways you can earn money online.

Through the years, people have come up with all sorts of ways possible to earn money with affiliate marketing.

CPC and CPM works best for ads you want to put on your webpage. They are also very good for platforms like Google Ads and Facebook Ads.

I hope you found this article helpful and if you want to stay in touch you can follow BusyOn Facebook page.

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *