It’s a common trend among CPA networks and other types of affiliate networks to assign an affiliate manager to every publisher that signs up.
So CPA networks started to assign managers to everybody. Affiliate manager can provide guidance and help with understanding how things work in the world of affiliate marketing.
And by helping with offers, they consequently boost conversions and make more money for the network and the affiliate. It’s a win win situation.
Affiliate manager will help you boost your payout
Network processes money left and right before it comes to you. The number you can see on your dashboard is often referred as a street payout.
However, you can boost this number a bit with payout bumps. Bumps are simply small boosts on certain offers payouts. Usually it’s 5 to 10% increase in payout.
But to get those, you will need to establish a good relationship with your affiliate manager. If you want your manager to approve such a thing, it will depend on a couple of things.
Your affiliate manager will take into account the quality of the traffic you’re sending to the offers, how good is your conversion rate and how well you can negotiate.
They act as the knowledgebase
Usually, affiliate managers have experience in the field you’re diving in. They hold a lot of knowledge about affiliate marketing and are usually publishers themselves.
They’re also prepared to help you with anything that relates to offers, traffic or network itself.
If you’re not sure which offer to pick you can always turn to your affiliate manager. He or she will likely recommend you an offer that could work for you based on the type of traffic source you have.
Affiliate manager will help you with technicalities
Money always complicates things. But rest assured, affiliate manager will help you solve any problem.
It’s important that everything is in order. If you haven’t put in the necessary info yet, they will remind you eventually. Compliance with terms and conditions is probably on the top of their priority list when you’re setting up an account.
If you’re not sure what to put into the tax form, you can consult your manager and you’ll go through it together step by step.
These type of things are usually the main cause for headaches for experienced and beginner marketers alike. Don’t worry about it, your manager has your back.
Affiliate managers job is to moderate publishers and help them make sales and conversions. That being said, don’t expect them to reveal any methods other publishers use so you can copy them as well.
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